A Little Something to Love at The Paper Store

Itty Bitty’s come in some of the most iconic characters from film, comics and television and with a new look that’s totally sweet and unique. Their small stature makes them perfect for collecting and just right for pairing with a greeting card or stashing in a backpack,Valentine’s Day, St. Patrick’s Day or Easter basket. They are so LOVEABLE!!!

Happy New You at GNC!

Happy New You at GNC!

New at GNC – Gummies and Chews! Buy One Get One 50% Off Mix and Match Wellness Products!

Click here to check out all the deals at GNC

Exciting New Things at Noodles and Company

Many exciting new things are happening at Noodles and Company in White City Plaza, take a look!

  • We are now serving Wine & Beer! Enjoy one of our delicious dishes from around the world and pair it will a glass of wine or a local beer!
  • Catering! Do you have a party to plan?  Noodles and Company is now serving our classic noodle and pasta dishes featuring flavors from around the world all under a new roof: yours! Perfect for any group sized 20 or more, service includes our famous meals of main entrées, sides, and a dessert for groups to enjoy at any social, family or corporate event!  Check us out http://www.noodles.com/catering/
  • Giving Back! We love to nourish and inspire the communities that we serve. Our Community Benefit Night events are designed to help schools and non-profit organizations raise funds by donating 20% of sales back to the organization during a designated time frame. It’s a great way to combine a great globally inspired meal with fun, for a good cause! Find out more, contact Kim Julian at kjulian@teamhamra.com
  • Online Ordering! Don’t have time to wait in line? No problem! Noodles and Company offers Online Ordering, for a fast and easy way to do take out! http://order.noodles.com/menu/noodles-shrewsbury/


Grand Re-Opening of Osaka!

Congratulations Osaka on your Grand Re-Opening – Welcome Back!



Firestone’s GRAND OPENING will be during the weekend of Friday, May 30th through Sunday, June 1st. Their hours are: Monday-Friday 7am-7pm, Saturday 7am-6pm and Sunday 9am-5pm.

Located at White City Shopping Center on 27 S Quinsigamond Ave., Shrewsbury, MA 01545 Stop in the Grand Opening for the best customer service, quality products and the right solutions for your auto care needs!

Marathon Sports Grand Opening

We are pleased to announce that Marathon Sports will be holding their Grand Opening starting Friday June 20th and running through Sunday June 22nd. Stop by and visit their newest location!

Register for the Worcester Firefighters Memorial 6K at Marathon Sports

Register for the Worcester Firefighters Memorial 6K at Marathon Sports

Race Info:
CLICK HERE to view course map.

Event date is Sunday June 8, 2014.

START TIME FOR 2014. 6K WILL START 11:30 a.m

1 Mile walk start with 6K at 11:30 a.m
Youth 1K starts at 11:00 a.m.

Participants who wish to be part of the overall results for the Tour de Worcester MUST select the option to register for all three races when registering. Registering for individual races will not qualify participants for the overall Tour de Worcester results. This option to register for all three races at the same time is available at all three event websites.

All events start and finish at Institute Park, Worcester, MA.

On-Site Registration Race number and T-shirt pick-up

Saturday, June 7, 2014 Noon to 4pm.
Marathon Sports
50 Boston Turnpike, Shrewsbury MA 01545. Phone (508) 425-3030
6K entry fees for Saturday is $32. Youth race entry fee is $20. Shirt included.

Sunday Race Day. June 8, 2014
Location: Institute Park
Time: 9:30 a.m. to start of race. Entry fees for Sunday race day is $35. Youth race entry fee is $20.

There will be DJ at the park, Clowns, Moonwalk, Silent sports auction. Free BBQ in the park for everyone after the race.

Post race party! at Tweeds on Grove St with free appetizers starting 1:30 p.m.

Click here for more information.

Marathon Sports is Now Open

We are pleased to announce that Marathon Sports is now open in White City Shopping Center! The store will be open 7 days a week, and customers are encouraged to visit the Marathon Sports website at www.marathonsports.com for more information.


Noodles & Company is now open!

We are please to announce that Noodles & Company is now open at White City Shopping Center!

Order online at http://www.noodles.com/orderonline/

Here is a little Noodles & Company History

It began in 1995 with a simple concept—serve fresh food fast. Something that was virtually unheard of at the time. Fast forward to the present … and we’re redefining the fast-casual dining industry once again.

Welcome to Your World Kitchen®

Noodles & Company offers the world’s favorite noodle dishes, sandwiches, salads and soups, all in one restaurant. Each dish is carefully hand made to our guests’ specifications, using only the freshest ingredients. It’s individually sautéed or prepared, placed on our signature stoneware and served tableside with stainless steel flatware. All for around $8 a dish. There’s never any tipping at Noodles.

Our dishes are inspired by the individuality, creativity and cultural heritage of cuisines from around the globe. From Penne Rosa to Japanese Pan Noodles, The Med Salad, Thai Curry Soup, and of course our famous Wisconsin Mac & Cheese, only the most authentic ingredients make the cut.

To find out more visit their website: http://www.noodles.com/

Marathon Sports Now Open in New Location in Shrewsbury

Marathon Sports is NOW Open in New Location in Shrewsbury

by Stride Longley on March 03, 2014

14-Time Best of Boston Winning Running Specialty Retailer Launches 9th Store

WALTHAM, MA – March 4, 2014 – Marathon Sports today announced it has opened its 9th retail location in the town of Shrewsbury, in the White City Plaza shopping center. The 14-time Best of Boston award-winning running and walking specialty retailer looks to expand its business to the Worcester area and it’s surrounding communities.

Locally owned and operated since 1975, Marathon Sports brings expert biomechanical and gait analysis into the athletic footwear selection process, engaging customers in an education-oriented sales approach and encouraging them to try before they buy. With a personalized shoe fitting process catered to the individual needs of each customer, called The RightFit, Marathon Sports seeks to both prevent injury and improve performance.

With locations in Boston, Brookline, Cambridge, Mansfield, Melrose, Norwell, Mashpee and Wellesley, Marathon Sports sees the Worcester area as the next logical step in expanding its visibility in the Greater Boston running community.

“For the past 10 years people have been asking us why we don’t have any locations for the running community west of 495,” says owner Colin Peddie. “We’ve been looking for a spot to meet this need for years, and White City Plaza in Shrewsbury looks to be the right fit for Marathon Sports.”

Peddie says the new location will allow Marathon Sports to play host to numerous events in and around Worcester. “Road races, running form clinics, couch-to-5k programs, and even advanced training and injury prevention programming are the staples of the Marathon Sports educational experience, and we look to bring all of these to the Greater Worcester area as soon as we can,” says Peddie.

“Shrewsbury and its surrounding communities play host to fantastic running groups, top notch scholastic teams and countless road races. These being only a few of the reasons we know Shrewsbury will be a nice fit for Marathon Sports. We believe this location provides Marathon Sports the opportunity to showcase what its great product selection and industry-leading service can mean to the runners in and around Shrewsbury.”

Marathon Sports is now open and a grand opening event will follow shortly. Customers are encouraged to visit the Marathon Sports website at www.marathonsports.com for further details.

Sign up now for Noodles & Company EClub

We’re excited Noodles & Company is opening in April at White City Shopping Center.

Sign up now for Noodles & Company EClub and be invited to the VIP pre-opening events! Sign up here:


The UPS Store Now Open

We are happy to announce the The UPS Store is now open!

The UPS Store
100 Boston Turnpike, Suite J9B
Shrewsbury, MA 01545

Monday-Friday – 8:00am – 7:00pm
Saturday – 9:00am – 4:00pm
Sunday – Closed

2Ovens Gives Back

Enjoy a meal at . . .
White City Shopping Plaza
Monday, January 13, 2014
from 11 am – 10 pm

Enjoy a great meal while supporting the
Lakeway Business District Association!

It’s easy ~ Simply present the flyer below when you dine at 2Ovens on Monday, January 13th!
2Ovens will then give back 15% of the bill to the Lakeway Business District Association!

* The flyer below contains three coupons, so please SHARE them!

Thank you for your support!

Lakeside Family Dental

Many consider the holiday season to be the sweetest time of year – but from Halloween through the New Year, we also eat a lot of sweets – and perhaps a good time to be thinking dental health.

White City Shopping Center is known for it’s great dining options, and also for the many healthcare professionals that practice here – among them Lakeside Family Dental.

Lakeside Family Dental is a full service dental office offering everything from emergency and rehabilitative  to cosmetic services, and of course preventive services.

Some preventive measures you can take this holiday season is to make an extra effort when eating sugary and carb-rich foods, and indulge as part of regular meal. We produce more saliva when eating a regular meal, and that can help neutralize acids that can harm teeth.

Be conscious of foods that are a bit more chewy, like candies and dried fruits, that will have a tendency to stick more to your teeth; and, never use your teeth as a tool – use a nut cracker for cracking nuts, use scissors for opening packages, and keep a healthy smile this holiday season.



Jenny Craig Works

Other weight loss programs come and go, but Jenny Craig is regularly voted as among the best weight loss programs available – and that will never change.

Weight loss programs do not work if it takes all the pleasure out of eating – and that’s one reason why Jenny Craig continues to be one of the top rated weight loss programs. They say diversity is the spice of life, and Jenny Craig’s keeps that spice in your meals.

There prepackaged meals and snacks are created with the foods you regularly eat, like to eat – and the convenience factor is simply an added benefit.

Food is a source of nutrition and pleasure, and Jenny Craig’s aims to keep the joy in food. The meals created by Jenny Craig are designed so that you will feel “fuller” longer, and be able to savor every meal, every snack .

The other significant reason why people continue to succeed with Jenny Craig is because of the support system – and experts often point to this being a key factor in weigght loss success.

Jenny Craig’s offers support options that fit your lifestyle – online, on the phone, or in person. You have choices of using online tools to track your progress, but also have access to consultants trained in healthy lifestyle and motivation techniques, consultants dedicated to assisting you with your weight loss goals.

Jenny Craig’s is conveniently located in the White City Shopping Center, so you can stop in and learn all the benefits in person…and then when you are ready to make a commitment, dedicated consultants will be ready to lend support.

What’s New @ IHOP

Check out these great new meals at IHOP. Just in time for the Season!!!

A sweet caramel glazed and hickory smoked ham served along side mashed potatoes and broccoli. Click here to see more.

Slices of moist roasted turkey breast atop a bed of savory stuffing and topped with warm rich turkey gravy. Served with mashed potatoes, broccoli and a side of lingonberry jam to round out this hearty meal.  Click here to see more.