May is National Burger Month, and White City is the best place to celebrate.

How May became known as National Burger Month, no one really knows – less surprisingly, no one really cares – people just love burgers, and people love all the burger options available in White City.

A burger to go, a burger with a beer, specialty burgers, standard burgers, White City Shopping Center is home to some of the latest and greatest artisans known to pursue the perfect burger.

b.good  and Five Guys are two of the newest members of the White City community of commerce who specialize in making the perfect burger.

2Oven’s, while not specializing in burgers, offers their own specialty brick oven burger you can enjoy with a beer.

And of course, Jimmy’s Tavern offers the classic burger & brew atmosphere for celebrating National Burger Month.

IHOP has been a choice for generations of folks feeling the need to feed that burger yearning.

There are a lot of claims as to where and when the hamburger was originally invented. Some claim it was invented in Germany in the late 1800s, but most attribute the invention to various American entrepreneurs in the same time period.

In over a hundred years, the hamburger has come along way – and the mystery of who actually invented the burger is joined by the mystery of how May became National Burger Month.

b.good is open in White City Shopping Center, and the foods you love are even more lovable with b.good’s low-cost, good-tasting, healthier food options.

With a vision of making fast-food “real” by making it the way it should be… by people not factories – Anthony & Jon put it all out on the table to tell customers about how fresh their ingredients really are…Whether it is beef from a family farm in Maine, or local cheese and vegetables.

The story of b.good’s is one that makes your mouth both smile and salivate at the same time.

Readers can view b.good’s menu of burgers, sandwiches, salads, sides and shakes, and then read further about the ingredients and nutritional value.

You can read about Anthony & Jon’s story, and how two childhood friends made a dream come true, or you can watch a video and meet the family farmer from Maine who raises real cows – no hormones, no antibiotics.

Their Youtube channel is overflowing with videos showing every aspect of their business, which apparently includes having fun while serving up some of the best and healthiest food. You can meet the farmers, meet the employees, watch the food being prepared, and share in the experience of real food made by real people

Come into b.good’s in Shrewsbury, and revel in the flavor.

Click here for the b.good website

2Ovens in White City Shopping Center was recently featured in Shrewsbury’s Daily Voice with an article, interview and video showing their amazing ovens at work.

The Daily Voice’s John Swinconeck visited 2Ovens and spoke with executive chef Jeff Tanner.

“2Ovens was an opportunity for us to leverage what we’re best at, which is brick oven cooking,” executive chef Jeff Tenner told the Daily Voice.

Readers can click here to read the entire article, and get a flavor for the eclectic style that makes 2Ovens a destination hot spot for food, drinks, and fun.

The Shrewsbury Lantern recently reviewed Five Guys Burgers & Fries in the “stunningly renovated White City plaza”.

Readers can see the full review in the Shrewsbury Lantern by clicking here, and salivate as the editor recounts food that, “is really nothing short of awesome”.

Five Guys offers burgers, dogs and fries, as well as a selection of vegetarian sandwiches.

Five Guys regularly wins rave reviews, but it’s always best to get some local flavor when it comes to choosing where to go.

As the reviewer notes, “I really can’t wait to go back for more, which really says something”…..yes, it does say something.

The Canadian Obesity Network announced its newest “Vision Partner”, Jenny Craig.

“The weight loss market is a jungle of products and services often based more on hope and hype than on hard science,” said Dr. Sharma, scientific director of the Canadian Obesity Network.

“Jenny Craig is a company with a history of investing in good science, including independent randomized controlled trials to demonstrate the safety and efficacy of their approach. We believe this is a standard to which all weight management products and services should be held, and we look forward to working with Jenny Craig so we can continue to provide Canadians with credible information about managing weight, and why it’s important from a health perspective.”

Jenny Craig’s program is designed to help its clients manage their weight by creating a healthy relationship with food, building a fun, active lifestyle and developing a balanced approach to living. The company’s model pairs a weekly personal consultation with a healthy lifestyle plan, including meal planning, daily activity tips and behavior modification.

“Jenny Craig is fully committed to combating the obesity epidemic, and with it the overwhelming health issues caused by weight-related diseases,” said Dana Fiser, Global CEO of Jenny Craig. “That’s why our relationship with the Canadian Obesity Network is the right fit. Together we hope to educate, inspire and change lives for the better – one person at a time.”

“Vision Partners” commit significant support toward the network’s operations and provide invaluable perspective as the Canadian Obesity Network shapes the future of obesity management and prevention in Canada.

The Canadian Obesity Network is Canada’s only not-for-profit organization that focuses on the needs of Canadians coping with excess weight and related health issues. Funded completely through its corporate partnership program and individual donations, the network strives to identify and promote best practices in prevention and treatment among health care providers, researchers and policy makers while working to eradicate widespread bias and discrimination against those living with obesity.

Jenny Craig in White City Shopping Center

With the Super Bowl coming up, Valentines Day, Mardi Gras, it’s a good time to take another look at one of Shrewsbury’s favorite restaurant’s Jimmy’s Tavern & Grill.

But you really don’t need a reason to go to Jimmy’s, you just need an appetite for fantastic food, a hunger for great service, and a thirst for — a thirst for whatever satisfies you.

The video below, hosted by the Phantom Gourmet, should have a warning attached — This Video Will Make You Hungry.

With that in mind, check out the video, and then check out Jimmy’s if you have yet to enjoy the experience.

The FCHP Information Center is the first of its kind in Massachusetts—a health insurance retail center providing Massachusetts residents with instant access to health insurance professionals who can answer questions about Medicare, Medicaid and commercial health insurance plans.

Stop by to learn more, no appointments necessary.

To learn more about the Shrewsbury opening, services, and a list of events please visit http://www.fchp.org/news/announcements/info-center

For additional news coverage of the grand opening, please visit, http://shrewsbury.patch.com/announcements/grand-opening-fchp-info-center

Elements Therapeutic Massage will soon be opening in White City Shopping Center!

The opening is expected to take place in mid-December, just in time to get some relief from the holiday stress, or give an extra special holiday gift.

Whether it is to provide relief from pain, release of tension, reduction of stress or simply to relax and feel your best, Elements Therapeutic Massage is committed to promoting your well-being.

Elements helps you better understand your options so you can get the greatest therapeutic benefit from your massage every time.

Elements also offers a Wellness Program where you can save money on every massage while improving your health and well-being.

More details on Elements will be provided when we announce the date for the grand opening.

To learn more about what Elements in Shrewsbury, visit ElementsMassage.com/Shrewsbury

Austin Liquors soundly won the Readers Choice Award as Shrewsbury’s Best Liquor Store.

Earning 75% of the vote in a Shrewsbury Patch survey, Austin Liquors got the recognition long time loyal customers have known for years.

Diverse selections, knowledgeable salespersons, and excellent prices raised Austin Liquors to the top of the list

Read about the award at Best of Patch Readers Choice Winner Austin Liquors

iParty is a champion sponsor of Birthday Wishes, a non profit organization bringing birthday parties to homeless children throughout Massachusetts.

Their goal is to provide birthday parties to all homeless children in Massachusetts, and iParty is helping to make that happen.

By visiting iParty and donating $1 now, you can receive an iParty Ideas booklet full of great party ideas, coupons and so much more.

August is a great time to visit iParty with Toys, Decorations, Papergoods and so much more having been marked down – with savings up to 50% off!

Frozen Yogurt is coming to White City. This new frozen yogurt delight, iCraze, is the latest addition to the offerings at White City Shopping Center in Shrewsbury.

This exciting addition compliments White City’s plentiful and diverse selection of eating and dining options. Stay tuned for more details……

Five Guys has opened it’s doors in White City Shopping Center. The well known franchise that has been serving it’s special brand of burger for over 20 years, is also deep into the 21st century offering online ordering and mobile apps.

Facts

• There are over 250,000 possible ways to order a burger at Five Guys.
• We use only fresh ground beef.
• There are no freezers in Five Guys locations, just coolers. Nothing is ever frozen.
• We use only Peanut oil.
• Our menu is trans-fat free

With a modern, rustic ambiance comes Shrewsbury’s newest restaurant Jimmy’s Tavern & Grill. Located along the scenic banks of Lake Quinsigamond, Jimmy’s offers an array of dining options sure to delight any palate.

From their abundant selection of signature burgers and salads to the flame-seared steaks and grilled seafood, all are prepared with the freshest ingredients and come to you at affordable prices.

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Great Clips has come to White City through the efforts of Tarang Gosalia. The young entrepreneur saw White City Shopping Center as an ideal location brimming with diversity and vitality. (Tarang was recent featured in a Wicked Local news article.)

Taking care of others is an essential part of any service business, but Great Clips has really taken the idea of service to heart. Most important is the positive impact they try to have on the communities where they operate. Their salon owners get involved in these communities and their corporate office has a committed focus on philanthropic and volunteer activities.

Find out more about Great Clips and their Online Check-In