Exciting New Things at Noodles and Company

Many exciting new things are happening at Noodles and Company in White City Plaza, take a look!

  • We are now serving Wine & Beer! Enjoy one of our delicious dishes from around the world and pair it will a glass of wine or a local beer!
  • Catering! Do you have a party to plan?  Noodles and Company is now serving our classic noodle and pasta dishes featuring flavors from around the world all under a new roof: yours! Perfect for any group sized 20 or more, service includes our famous meals of main entrées, sides, and a dessert for groups to enjoy at any social, family or corporate event!  Check us out http://www.noodles.com/catering/
  • Giving Back! We love to nourish and inspire the communities that we serve. Our Community Benefit Night events are designed to help schools and non-profit organizations raise funds by donating 20% of sales back to the organization during a designated time frame. It’s a great way to combine a great globally inspired meal with fun, for a good cause! Find out more, contact Kim Julian at kjulian@teamhamra.com
  • Online Ordering! Don’t have time to wait in line? No problem! Noodles and Company offers Online Ordering, for a fast and easy way to do take out! http://order.noodles.com/menu/noodles-shrewsbury/


National Burger Month

May is National Burger Month, and White City is the best place to celebrate.

How May became known as National Burger Month, no one really knows – less surprisingly, no one really cares – people just love burgers, and people love all the burger options available in White City.

A burger to go, a burger with a beer, specialty burgers, standard burgers, White City Shopping Center is home to some of the latest and greatest artisans known to pursue the perfect burger.

b.good  and Five Guys are two of the newest members of the White City community of commerce who specialize in making the perfect burger.

2Oven’s, while not specializing in burgers, offers their own specialty brick oven burger you can enjoy with a beer.

And of course, Jimmy’s Tavern offers the classic burger & brew atmosphere for celebrating National Burger Month.

IHOP has been a choice for generations of folks feeling the need to feed that burger yearning.

There are a lot of claims as to where and when the hamburger was originally invented. Some claim it was invented in Germany in the late 1800s, but most attribute the invention to various American entrepreneurs in the same time period.

In over a hundred years, the hamburger has come along way – and the mystery of who actually invented the burger is joined by the mystery of how May became National Burger Month.

2Ovens is Hot

2Ovens in White City Shopping Center was recently featured in Shrewsbury’s Daily Voice with an article, interview and video showing their amazing ovens at work.

The Daily Voice’s John Swinconeck visited 2Ovens and spoke with executive chef Jeff Tanner.

“2Ovens was an opportunity for us to leverage what we’re best at, which is brick oven cooking,” executive chef Jeff Tenner told the Daily Voice.

Readers can click here to read the entire article, and get a flavor for the eclectic style that makes 2Ovens a destination hot spot for food, drinks, and fun.

Five Guys Review

The Shrewsbury Lantern recently reviewed Five Guys Burgers & Fries in the “stunningly renovated White City plaza”.

Readers can see the full review in the Shrewsbury Lantern by clicking here, and salivate as the editor recounts food that, “is really nothing short of awesome”.

Five Guys offers burgers, dogs and fries, as well as a selection of vegetarian sandwiches.

Five Guys regularly wins rave reviews, but it’s always best to get some local flavor when it comes to choosing where to go.

As the reviewer notes, “I really can’t wait to go back for more, which really says something”…..yes, it does say something.

Year in Review

Welcome to our review of the changes that took place  in White City Shopping Center in 2012.

Our extreme makeover continues to bring improvements in design, looks, and practicalities…. and it has been a year of big changes.

We have also welcomed many new tenants to White City.

iCraze Frozen Yogurt brings their delicious option for those seeking something sweet, Five Guys Burgers & Fries brought their famed formula for great burgers, and 2ovens recently opened in White City and is destined to be a local favorite for food & drink.

White City also welcomed Great Clips where getting a great haircut is made easy, and  a retail storefront  for the Fallon Community Health Plan.  The nationally known Planet Fitness also opened a state of the art gym offering their non-intimidating atmosphere where everyone can feel comfortable.

We also welcomed the  b.good with their food menu of proven favorites, and Elements Therapeutic Massage.


The FCHP Information Center is the first of its kind in Massachusetts—a health insurance retail center providing Massachusetts residents with instant access to health insurance professionals who can answer questions about Medicare, Medicaid and commercial health insurance plans.

Stop by to learn more, no appointments necessary.

To learn more about the Shrewsbury opening, services, and a list of events please visit http://www.fchp.org/news/announcements/info-center

For additional news coverage of the grand opening, please visit, http://shrewsbury.patch.com/announcements/grand-opening-fchp-info-center

2ovens Now OPEN

2ovens is open!

2ovens, part of the Bertucci family of restaurants, is now open in White City Shopping Center – and it’s so much more than 2 ovens.

The ovens provide the foundation for many menu items which like the ever popular brick oven pizzas, to veggies, meat, poultry and fish.

The food is the basis, but 2ovens goes well beyond food to create an experience. A wide beer selection, wine, and handcrafted drinks set in a truly welcoming environment that makes everyday seem special.

It’s an inviting atmosphere for families, singles, friends and co-workers to meet and share a meal – and that can be literal at 2ovens as they promote “share plates” on their menu.

Visit the 2ovens website to go through the entire menu.


Check out the Shrewsbury Patch for their take on what we might all look forward to with 2ovens.


Planet Fitness Now OPEN

Planet Fitness of Shrewsbury is NOW OPEN.

Stop by the club for a tour and take advantage of our $1 Down offer on our White Card or Black Card before Monday, December 31st.

Don’t delay. Start Your New Year’s Resolution EARLY!

Planet Fitness is the the national health club franchise known for its non-intimidating atmosphere, and sponsor of The Biggest Loser television show is now open.

The 20,000-square-foot Shrewsbury Planet Fitness is outfitted with 108 pieces of cardio equipment, including treadmills, elliptical trainers, bikes and more.

The gym includes twenty-five 55” LCD TVs that allow members to enjoy their favorite shows in high definition while working out.

Come into Planet Fitness – and experience a gym that is out of this world.

iParty Hot Deals For a Cool Fall

iParty is offering some great Halloween costume deals, plus an assortment of decorations and party supplies for the fall season

This sale are only in the stores till October 7th, and you can click here to see their full fall flyer with all the specials listed.

They have a huge selection of costumes for children and adults, and all at affordable prices starting at under $10.

Halloween and fall decorations are 25% to 30% off,  and also have a collection of Halloween goodies that are all priced under a dollar.

Besides supplies for Halloween, Oktoberfest celebrations, and football party supplies are being offered at 25% .

Again, click here for the full iParty flyer and come into White City Shopping Center.


Elements Coming Soon

Elements Therapeutic Massage will soon be opening in White City Shopping Center!

The opening is expected to take place in mid-December, just in time to get some relief from the holiday stress, or give an extra special holiday gift.

Whether it is to provide relief from pain, release of tension, reduction of stress or simply to relax and feel your best, Elements Therapeutic Massage is committed to promoting your well-being.

Elements helps you better understand your options so you can get the greatest therapeutic benefit from your massage every time.

Elements also offers a Wellness Program where you can save money on every massage while improving your health and well-being.

More details on Elements will be provided when we announce the date for the grand opening.

To learn more about what Elements in Shrewsbury, visit ElementsMassage.com/Shrewsbury

Osaka’s 10th Anniversary

Since their opening in the Fall of 2002, Osaka’s family has grown through the relationships developed with their customers.

Although many similar restaurants have recently opened in Central Massachusetts, customers return to Osaka for the friendly service, great food, and even better prices.

Osaka takes pride in the quality and care of their food and service.

Healthy and hearty, the Osaka menu appeals to a variety of palates belonging to all different age groups.

Whether for lunch, dinner, or snacking while watching sports at the bar, Osaka Japanese Restaurant is another great choice in White City Shopping Center.

You can find their menus online by clicking here.

Osaka is open everyday except for Christmas and Thanksgiving, and you can click here for their hours of operation and phone number….They also offer take out.

Congratulations to Quang & Holly on Osaka’s 10th anniversary.

Honey Farms

Growing up locally, Dave Murdock attended Lowell Tech and Worcester State College, and he is now one of the first charter convenience store inductees to the Food Industry Hall of Fame.

Murdock started his career at Honey Farms as a store manager in 1976, and is now executive vice president and part owner of the company.

Honey Farms was founded by the Iandoli family which had operated retail food stores since 1921 and had built an outstanding reputation in the industry by conducting business courteously and respecting its customers, vendors and partners.

This tradition continues with Honey Farm being a leader in the convenience store market with an eye on quality, and a commitment to the customer.

Honey Farms is a leader in forming innovative partnerships that provide customers with the convenient shopping experience needed in today’s busy world. They have partnered with McDonald’s, D’Angelo Sandwiches, Garelick Farms, and Beantown Coffee to name a few; and, they have also partnered with companies like Exxon, Sunoco, Mobile and Shell to offer customers on the move the conveniences they need while traveling, commuting and running errands.

In addition to assuring quality in the operations and products, Honey Farms also works to reward loyalty. Their Loyalty Rewards program opens the door to free coffee, free milk, free candy, and the opportunity to garner points toward prizes like sporting event tickets and movie tickets.

Honey Farms also understands that their employees are the foundation of the company, and provide extensive training opportunities and benefits.

A big congratulations to Dave Murdock on his induction into the Food Industry Hall of Fame, and a big thanks to Honey Farms for continuing a tradition of quality and service.

iCraze Open

White City Shopping Center welcomes iCraze, a self-serve frozen yogurt shoppe featuring 54 flavors to mix and match as you please.

They offer up to 80 tempting toppings from fresh fruits such as strawberries, blueberries, raspberries, blackberries and kiwi to more crave worthy toppings such as sprinkles, toasted almonds, brownie bites and peanut butter mini’s.

Can’t decide what flavor to choose? Our friendly employees will offer you a sample that will be sure to excite your taste buds.

As their blackboard wall explains, all you have to do is:
1. Grab a cup
2. Pick a flavor
3. Fill it up
4. Add toppings
5. Weigh and pay
6. Smile while you eat.

Hours of Operation:
M-Wed 11am-9:30pm;
Thur-Sat 11am-10:00pm
and Sunday 11am -9:30pm

White City Shopping Center
20 Boston Tpke
Shrewsbury, MA 01545

iCraze Frozen Yogurt

Austin Liquors, a Winning Choice

Austin Liquors soundly won the Readers Choice Award as Shrewsbury’s Best Liquor Store.

Earning 75% of the vote in a Shrewsbury Patch survey, Austin Liquors got the recognition long time loyal customers have known for years.

Diverse selections, knowledgeable salespersons, and excellent prices raised Austin Liquors to the top of the list

Read about the award at Best of Patch Readers Choice Winner Austin Liquors

Next Phase- Construction Update

The next phase of White City Shopping Center renovation is well underway. Demolition began on White City East in Building J in early March due to favorable Northeast weather conditions.

Dunkin DonutsHoney FarmsiPartyJ CleanersJenny CraigLady GraceSovereign Bank, and Wah-Bo Grill are all located in Building-J.

This work will mirror the aesthetic of the completed buildings B, D, and F.

These fresh features include similar clapboard facades, dimensional trim and arches, all new halo-lit business signage, columns with stone veneer, ADA compliant stamped, broom finish, and exposed aggregate concrete sidewalks all lit by new canopy lighting and enhanced by a new outdoor Musak system within the canopy structure.

Final touches are underway on buildings B, D, and F.

The punch list work includes minor finish carpentry, painting, installation of bollards with chain-link and new sidewalk amenities. The nineteen sidewalk planters will feature seasonal flower color and will add a wonderful natural accent to the curb appeal.


Frozen Yougurt Coming Soon

Frozen Yogurt is coming to White City. This new frozen yogurt delight, iCraze, is the latest addition to the offerings at White City Shopping Center in Shrewsbury.

This exciting addition compliments White City’s plentiful and diverse selection of eating and dining options. Stay tuned for more details……